Tolga Polat

I lead marketing teams and build the systems behind growth — forecasting models, automated pipelines, reporting infrastructure. Part strategist, part builder.

Istanbul, Turkey

8+ years in marketing across B2C, B2B, SaaS, and retail. I've managed teams of up to 12, run multi-million dollar budgets, and led cross-functional projects from product launches to go-to-market strategy.

What sets me apart: I don't just run campaigns. I build forecasting models, wire up API integrations, design automated reporting pipelines, and prototype with AI tools. The kind of marketing infrastructure that compounds over time.

Growth Strategy Performance Marketing Marketing Ops Team Leadership Data Analytics Forecasting Product Launches Google Ads GA4 SEO CRO Automation AI / LLM N8N API Integrations Python
Head of Digital Marketing
2023 — Present
incehesap.com — B2C, B2B distribution, own-brand product marketing

Leading a 12-person team across SEM, SEO, CRM, influencer, and content. Built revenue forecasting systems, nearly doubled ROAS, project-managed a native mobile app from vendor selection to launch. Marketing spans three verticals: consumer platform, B2B wholesale distribution, and a gaming peripherals brand.

Content Manager
2020 — 2022
incehesap.com

Led a content team of 4. Built SEO-driven content programs that drove significant organic traffic and engagement growth.

Digital Marketing Specialist
2018 — 2019
Joker.com.tr — Omnichannel retail, 100+ stores

Performance marketing, SEO, and email across online and physical retail. Built content strategy that drove 75% organic traffic growth.

Content Editor
2017 — 2018
Protel Bilgisayar - Oracle partner, hospitality software

Content production for digital and print channels promoting enterprise restaurant and hotel management solutions.

B.A.Sc. Tourism Administration
2010 — 2016
Bogazici University, Istanbul
Digital Marketing Nanodegree
2018
Udacity
Turkish - Native English - Professional Spanish - Basic